Rooted in the community spirit of Saint John

Our events bring people together in ways that feel authentic

and give back in ways that matter.

IN GOOD CO is an events and promotions partnership focused on community engagement and charitable impact.

We work alongside a growing network of more than 50 New Brunswick businesses and partners to create large events that balance strong organization with a distinctive creative energy.

Our annual flagship events, the Port City Beer Run and the Saint John Beer Fest, are growing rapidly each year in both participation and impact.

Pouring back into the community

Since 2024, our events have collectively raised over $20,000 in support of local charities, including Bobby’s Hospice, The Community Food Basket, Top Corner Hockey, and Housing Alternatives.

Who We Are

IN GOOD CO is a partnership led by Nathalie Nadeau and Amy Barrett-Kay. Young vets of the food & beverage industry, the two bring significant professional experience in event design, project management, networking, and end-to-end logistics. They share a passion for community service and a unique penchant for manifesting fun!

Their leadership is supported by a dedicated, year-round steering committee that assists with everything from regulatory compliance to social media engagement. And dozens of generous volunteers contribute valuable time and energy to executing the events smoothly. The success of IN GOOD CO’s events is ultimately a big team effort.